Hospitality Research:
Marketing

Browsing - Circulating books relating to hospitality marketing are generally found in the following call number ranges:

• TX911.3s, especially TX911.3 M3 (general hospitality marketing; hotel and restaurant marketing)
• G155s (travel and tourism marketing)
• GT3405 (marketing events, conventions, festivals, etc.)
• HD69s (branding, name brands)
• HF5300s – HF6100s, especially HF5415 (general marketing, Internet marketing, etc.)

For more information about the location of books, consult the library catalog.

Library Catalog - Through the UCF Library Catalog, you can locate books, journals, audiovisuals, government documents, and other types of materials. You can search the catalog by Keyword, Author, Title, Subject, and many other ways.

For assistance with searching the UCF Library Catalog, see the Rosen Research Guide on Finding Books, or Ask a Rosen Librarian.

Browsing Periodicals - The following periodicals are available in print in the library and may contain valuable hospitality marketing information. General hospitality/tourism periodicals may also have relevant material on the industry. To find articles on a specific topic, you may need to use one of our databases. A    denotes a scholarly (peer-reviewed) source. Note that the non-scholarly periodicals listed below are primarily useful for finding recent stories on new or innovative marketing schemes.

	BizBash Florida		Journal of Travel & Tourism Marketing
	Business Week		Journal of Vacation Marketing
	Cruise Industry News Quarterly		Meetings & Conventions
	Cruise Travel		Nation's Restaurant News
	Event Solutions		Restaurant Business
	Funworld		Tourism Economics
	Harvard Business Review		Travel Weekly
	Hotel & Motel Management		Resort Trades
	Journal of Hospitality Marketing & Management		Vacation Ownership World

Databases - To find articles from journals, magazines, and newspapers about your topic, you may need to use one of UCF's many databases. (Note: if you are off campus, click here to find out how to access library databases using your UCF ID card.)

To find databases that are typically most useful for the study of hospitality, click on the Database Locator tab on our homepage, and then choose the subject Hospitality. Some useful databases for hospitality marketing research include:

• Hospitality & Tourism Complete: Includes scholarly research and industry news relating to all areas of hospitality and tourism, with coverage from the 1960s to the present.
• Leisure Tourism Abstracts: Indexes journals from the fields of leisure, recreation, sport, hospitality, tourism, and culture, with coverage from the 1970s to the present.
• Business & Company Resource Center: Company profiles, brand information, rankings, investment reports, company histories, chronologies, and articles covering company and industry news.
• ABI Inform: A general business database that indexes articles on advertising, marketing, economics, human resources, corporate strategies and tactics, management techniques, product information, company histories, and more, with coverage from the early 1900s to to the present.
• Business Source Premier: A general business database that indexes articles in business, management, economics, finance, banking, investment, and more, with coverage from the 1960s to the present.
• IBISWorld: Provides full-text reports on many U.S. industries, including many related to the hospitality and tourism industries.
• MarketLine Business Information Center (MBIC): Provides access to current market research reports covering the automotive, consumer, energy, financial services, healthcare, and technology sectors.
• Mintel: Provides full-text reports on many U.S. and European markets, including dozens related to the hospitality and tourism industries.

For a more detailed overview of how to use our databases, see the Rosen Research Guide on Finding Articles.

Websites - Many government agencies, industry associations, and non-profit organizations provide online access to demographic and market research data.

• 2002 Economic Census Data - Industry-specific economic statistics, often on a state or local level
• American FactFinder - A gateway to statistics produced by the U.S. Census Bureau
• Bureau of Economic Analysis - Current info. on consumer price index, productivity, wages, unemployment, etc.
• Bureau of Labor Statistics - A portal to government information on employment, earnings, and related topics
• Bureau of Transportation Statistics - Airline information, national transportation statistics, travel surveys, and more
• Consumer Expenditure Survey - Information on the buying habits of American consumers
• County & City Data Book - Quick overviews of major Census data for states, counties, and cities
• Hospitality Links at Cornell - Links to hundreds of hospitality-related websites, organizations, etc.
• Lexis Nexis Statistical database - News, business, and legal information from wire services, magazines, SEC filings, law cases, etc.
• Office of Travel & Tourism Industries - Information on international travel, both to and from the United States
• Orlando/Orange Co. CVB – Research - The single best source for Orlando-area tourism statistics
• Statistical Abstract of the United States - Yearly compendium of statistics produced by the U.S. federal government
• Travel Industry Association of America - Research and Publications section - Current travel indexes, statistics, news, etc.
• UCF Libraries Resources for Statistics - Additional statistical resources, compiled by UCF Librarians
• World Tourism Organization - Facts & Figures section - Current statistics on many different tourism sectors

You may also wish to explore the websites listed on our Helpful Websites page, or ask a librarian for more assistance.

Vertical Files - We have a small selection of industry catalogs, directories, menus, etc., that may be helpful for certain types of projects. Ask a library staff member if you wish to see this material.